REF / 005 CASE STUDY ANALYSIS

Dazy Dog

Commerce for a modular product system: beds, zipper covers, quick covers and crate mats that interchange across sizes, with bundles, size guidance and heavy review content.

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01 — PROJECT PARAMETERS

CLIENT Dazy Dog, Australia

SURFACE Shopify storefront + retail

SCOPE Catalogue system, bundles, size guides, reviews

02 — THE TECHNICAL CHALLENGE

Beds come in four sizes and nine cover styles across several shapes. Presented naively that is a wall of near-duplicate products, and shoppers lose the one thing that matters: everything fits everything.

Sizing is the other conversion risk. Owners need confidence before buying, so guides, comparison and social proof have to be part of the product path rather than a support afterthought.

PROJECT PARAMETERS AS BUILT

SHAPES Signature / round / mat

COVERS 9 styles

BUNDLES Bed + spare cover

PROOF 1,400+ reviews

03 — ARCHITECTURE SYNTHESIS

A System, Not a SKU List

Shape and size come first, cover style second, so the catalogue reads as one compatible system; bundles and spare covers are merchandised off that same structure rather than as separate ranges.

KEY STRUCTURAL COMPONENTS

Shape → size → cover navigation Bundle merchandising Size guides in the buying path Review and UGC integration

Delivery Facts

PUBLICLY VERIFIABLE — NO CLAIMED RESULTS

COVER STYLES 9 INTERCHANGEABLE

BED SIZES 4 S / M / L / XL

MARKET AU ONLINE + RETAIL STORE

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