REF / 006 CASE STUDY ANALYSIS

Aralie

A jewellery commerce experience where the same catalogue is browsable by category, by setting style and by occasion, without duplicating products.

VISIT LIVE SITE ↗

01 — PROJECT PARAMETERS

CLIENT Aralie (lab-grown diamond jewellery)

SURFACE Shopify storefront

SCOPE Collections, product pages, custom enquiry, appointments

02 — THE TECHNICAL CHALLENGE

Fine jewellery buyers navigate by several axes at once — category, setting, metal, occasion, budget — and each axis has to lead to a coherent, well-merchandised page rather than a filtered dead end.

Product presentation also has to carry education (diamond guidance, sizing, care) without turning the storefront into a content site or slowing the path to purchase.

PROJECT PARAMETERS AS BUILT

AXES Category / setting / gift

CATALOGUE Made to order

MARKET Worldwide

SERVICE Appointments

03 — ARCHITECTURE SYNTHESIS

One Catalogue, Many Routes

Collections are composed from product metadata rather than manual lists, so a single product surfaces correctly under its category, its setting style and any gifting edit it belongs to.

KEY STRUCTURAL COMPONENTS

Metadata-driven collections Product & variant presentation Custom jewellery enquiry flow Appointment booking entry points

Delivery Facts

PUBLICLY VERIFIABLE — NO CLAIMED RESULTS

TOP-LEVEL RANGES 4 RINGS / NECKLACES / EARRINGS / BRACELETS

SETTING STYLES 5 MERCHANDISED ROUTES

FULFILMENT MADE TO ORDER PER PIECE

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