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REF / 008 CASE STUDY ANALYSIS

Bargain Backyard

Commerce for bulky outdoor structures: model-by-size catalogue, wishlist, freight expectations set before checkout and dispatch handled from a single Auckland warehouse.

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01 — PROJECT PARAMETERS
CLIENT Bargain Backyard, New Zealand
SURFACE Shopify storefront
SCOPE Catalogue, wishlist, shipping comms, support entry points
02 — THE TECHNICAL CHALLENGE

Sheds and greenhouses are sold by dimension, so the catalogue is a matrix of near-identical models. Shoppers need to compare sizes quickly without wading through duplicated product copy.

Freight, assembly and returns expectations decide whether these orders convert, so shipping and support information had to be present in the buying path rather than buried in policy pages.

PROJECT PARAMETERS AS BUILT
CATALOGUE Sized variants
FULFILMENT 3PL, Auckland
SHIPPING NZ only
DISPATCH Within 24h
03 — ARCHITECTURE SYNTHESIS

Merchandising by Dimension

Products are grouped by structure type and then by footprint, so a shopper compares sizes inside one range instead of scanning a flat list of similar listings, with freight and assembly detail attached at the point of decision.

KEY STRUCTURAL COMPONENTS
Category → size merchandising Wishlist & comparison entry points Shipping & tracking communication Support and FAQ surfacing

Delivery Facts

PUBLICLY VERIFIABLE — NO CLAIMED RESULTS
PRODUCT RANGES 3 SHEDS / GREENHOUSES / COVERS
DISPATCH 24h STATED ON SITE
MARKET NZ DOMESTIC SHIPPING
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